Each country has created a future strategy for improving social, economic, environmental, and cultural well-being. The strategy helps to understand what goals to achieve and how NSOs should react to increasing demand for quality statistics. However, the question arises: do national statistical offices (NSOs) have all the data for measuring well-being? If the NSOs do not satisfy user needs, the lack of information is compensated by other sources: sociology institutes, public opinion research centers, private research companies, etc. 
Researchers, politicians, and other users prefer to have statistics of good quality and often turn to the NSO first. What could NSO offer for the user? 
This session provides suggestions for the use of innovation data production in social and demographic statistics to satisfy user needs. 
The final goal is to ensure that innovation data, indicators, and analysis provide useful information for decision-makers while ensuring that trust and confidentiality are preserved.
During this session, NSOs will present their experience in the innovation of social and demographic statistics: experimental statistics, customise surveys, long-term panel surveys, and other developments.