Official statistics have an important responsibility to support all groups of data users and ensure that they can make informed decisions based on data. These include non-expert users of statistics as well as people who are afraid of statistics or have limited access to statistical information. Making official statistics easier to grasp for non-expert users of statistics is one of the most significant challenges in statistical communication and is a key element for improving statistical literacy in society. 

This section will explore the organisations’ strategies and experiences in communicating statistics to non-advanced users of statistics. Potential topics may include: 

• Identify the information needs of non-expert users of statistics;

• Products and resources for communicating statistics to non-specialist audiences, including the use of interactive tools using data visualisations and storytelling;

• Case studies of dissemination strategies that have proven successful;

 • Useful tools to identify needs of non-expert users of statistics and measure the success of statistical literacy products, for example through usability testing, and how they have impacted the dissemination strategy;

 • Partnerships in communication of statistics to bolster statistical literacy.