Abstract

The EU National Statistical Institutes (NSIs) and Eurostat are partners in the European Statistical System (ESS). They collect and disseminate high-quality official statistics and data, which support the decision-making processes of citizens and policymakers, offer credible insights into the functioning of European societies and significantly contribute to combatting disinformation.
It goes without saying that it is vital that the public are aware of and can easily find the statistics provided by ESS partners, in order know that they are objective, reliable and independent. In other words, their brand relies on effective communication and promotion on the part of producers of official statistics.
The National Statistical Institutes and Eurostat have recognised this necessity and have been investing in corporate communication, also strengthening their cooperation in this area. As a result of these efforts, the level of awareness of and trust in European official statistics is high as is their general reputation, achieved despite fierce competition from the private sector.
The session will give examples of different ways in which the NSIs and Eurostat work on increasing the European public’s awareness of their products and services, maintaining their brand, and also how they measure the success of these efforts.
The first part of the session will feature four presentations, giving concrete examples of the communication work being done by the NSIs and Eurostat. The second part of the session will consist of a discussion between the four panelists, who will also answer questions from the audience.