New global phenomena often result in new topics of debate in the world of official statistics.
Over the last number of years we have witnessed the world changing rapidly. New challenging issues emerged, such as the Post Truth world, the Digital Revolution and the growing emphasis on ethics and official statistics. These challenges have generated high level discussion in the world of official statistics around themes such as: “Living in a post-truth world where data can make a difference”; The Digital Revolution –new data sources impacting our work methods and products”; “Statistics are key for decision-making and fighting disinformation”; “We must strive to redefine our roles in a changing data ecosystem, acting ethically, leveraging our values and principles”; “SDGs are there to leave no one behind”; “Official statistics is a public good”.
This intervention aims at tackling the recent leitmotivs of the international debate from the perspective of communication. What do our key audiences really understand of these topics? How well do we translate their impact into explaining the value and relevance of official statistics? To what extent do we use their potential in order to leverage the role and mission of national statistical offices?
The presentation will explore the increasing need for trust in official statistics which can only be instilled if the adequate message is conveyed. How best do we go about building trust and ensuring social acceptability for our work in an increasingly complex world and how do we adapt our communications practices to help us achieve this?
The presentation also examines powerful global topics in the context of data and official statistics . How can we leverage their profile as a trigger to enhance the usage of official statistics, develop appropriate tools and rethink how we reach target audiences. How can we use global themes as a spring board to transform and modernise our traditional communication channels in NSOs to better explain why official statistics and data really matter.
