64th ISI World Statistics Congress

64th ISI World Statistics Congress

Less is More: Lessons from a Mandatory U.S. Government Survey

Author

EP
Elizabeth Poehler

Co-author

  • B
    Broderick Oliver
  • D
    Dorothy Barth

Conference

64th ISI World Statistics Congress

Format: IPS Abstract

Keywords: communication, household surveys, self-response

Abstract

The U.S. Census Bureau launched a comprehensive research project in 2017 to holistically redesign self-response mail materials and develop new materials for its flagship survey, the American Community Survey. We first conducted a literature review of best practices in communication and survey research. Next, we identified the target audience. Then we developed a strategic framework for messaging. The current mailings were assessed using the framework, and we designed new materials based on the assessment outcomes. After cognitive testing, the new materials were field tested.